“Make every woman walk like a queen, Give her a Shoewel” ​

​
In 2002 my life has completely changed. I quit my full-time job, turned into a certified International Protocol & Etiquette expert, moved to Europe from the Tropics... From training women to walk on heels in the beauty pageant industry, to training women in the corporate arena "how to stay put" in their shoes. However, my passion for fashion and personal appearance kept growing and got a much deeper meaning...namely to make women stay put in their shoes, regardless of the circumstance they find themselves in! My number one rule in looking good, is feeling good! And for women, this means to feel comfortable in your skin at any given time...even when biking to a business meeting to meet a next potential client, whilst juggling NOT to lose a heel along the way! 

And you can be assured that this happens to the best of us...it has happened to myself, to diplomats, movie stars on the red carpet, and even to Queens! From this need that I found myself in on various 
occasions, I created Shoewel and from now on, No woman will
EVER walk next to or even step out of her heels! 
 
I hope you will enjoy your new jewel as much as I do… because I created
​Shoewel with love for queens like you”
 
Enjoy, Embrace and Experience the magical world of Shoewel.

"Queen Mathilde of Belgium loosing her shoe during an official visit in Amsterdam The Netherlands"

Sheïda Wever

CEO/Founder & Designer Shoewel
Experienced & Inspired 

Shoewel Ambassadors

Shoewel Ambassador

My Shoewel

Practical

As a female entrepreneur living in the Netherlands it's quite a challenge. As a biking country as women you need to learn how to bike through wind and rain on heels and arriving on time looking meticulously at your appointments. This is a TRUE ART. BELIEVE ME! ​

Beautiful

 ​Shoewel will be manufactured in different variations and styles. From clear transparent,  leather, suede to variety of textiles.  From a choice of a very subtle and clear transparent Shoewel to a beautiful Vintage Shoewel decorated with beads, pearls and Swarovski crystals. With Shoewel it will be possible to give your shoe a very different look that perfectly matches with all your different outfits.​

Enjoyable

 Shoewel a real jewel for your beautiful high heel shoes. Shoewel is not only a practical solution that will help us stay put in our shoes and avoid us to lose our high heels, but also an accessory which will transform a shoe even nicer allowing us to enjoy more of our high heel shoes and wear them for different occasions and each time with a different Look!
For producing Shoewel we opted for more sustainable materials. Materials like Vegan Leather.
Meanwhile, polyurethane (PU) is water resistant, sun resistant, lightweight and flexibel
​(even wrinkling like real leather after prolonged use).
SHOEWEL
WAS LAUNCHED ON 8TH OF NOVEMBER OF 2018 AT THE THE EMBASSY OF CURAÇAO
A true woman never loses the little girl inside!
She reminisces about the times that she clumsily stumbled around in her mothers heels as she matures and comes of age and achieves many of her dreams whilst growing stronger in her own heels.

She has stepped over many obstacles and learned how to overcome each and every one in the University of life. And perseverance is….Key! 

I am delighted to have reached this moment and it’s a true honour and privilege to share my dream with wonderful people such as yourselves… 

My Shoewel is a true jewel for all women… not just for wear, but to also feel and enjoy its comfort. From now on Every step in life on heels will be secure. 

Because Shoewel is made with love for 
Queens like you and I! 

Cheers