About Sheïda

Sheïda is certified by the Protocol School of Washington ® to give training and consultancy in International Protocol and Corporate Etiquette in the Netherlands and Netherlands Antilles.

As founder and director of the first Institute of International Protocol & Corporate Etiquette Consultants in the Netherlands Antilles, she has trained executives and professionals of several government owned and multinational companies.

Sheïda also is Managing Director of her own production and entertainment company who gives consultancy in Public Relations, TV-productions, events planning and coordination.

At present she is the Media & Public Relations advisor for the Expertise Group Foundation for which also she produces and hosts a 30-minute TV program.

Sheïda as principal instructor for Etiquette and Events planning for the International Butlers Academy, in The Netherlands, developed the curriculum for Events Planning & Coordination.

Sheïda has a Bachelors of Arts Degree in Business Administration with a specialization in Tourism Management. She also has a degree in TV-Productions Management and is a certified hair & make-up stylist.

As Public Relations Officer of a government owned Oil Company she was responsible for internal and external communications, and for 5 years she has produced and hosted a 30 minute informative TV-program about the Oil Industry.

As assistant to The Consul of The Netherlands in Puerto Rico for 4 years she hosted and coordinated different events for high diplomatic officials of both The Netherlands and Puerto Rico.

For several years she has been engaged in training several participants and winners of beauty pageants focusing on their presentation skills, personal appearance, image and their soft skills.

From 1997 to 2004 she has proudly taken the responsibility to be the National Director for Curaçao for the Miss Universe and Miss World international beauty pageants. And from 2005 to 2009 was the National Director & license holder for the Netherlands.

As president of the National Beauty Pageant Organization, for Curaçao, Netherlands Antilles she produced and coordinated the local national beauty pageant for young women between the ages of 14 to 16 and 18 to 26 years of age.

In 1985 she was the winner of the Miss Curaçao National Beauty Pageant and therefore represented her Country at the Miss Universe pageant.